About Group Sales

There is no better way to enjoy a Berglund Center event than with a group!

You and your group are invited to join us at Berglund Center  for your favorite shows and events.

Our group sales staff takes pride in providing professional and courteous service because we want to make certain that your group outings are memorable. We offer discounted tickets, preferred seating and personalized attention for every event.

Let us help you plan your entire night of excitement with a pre-show party or an elegant reception. Private areas are available which are great locations for birthday parties, anniversaries, corporate functions and more!

We look forward to working with you!.

Group Sales Benefits

Personal One-on-One Service:

Avoid standing in long ticket lines, our sales staff will process your orders by phone, mail, e-mail, or appointment. This one-on-one relationship with our experienced sales staff provides you with expert assistance in planning an enjoyable group outing!

Advance Reservations Before Public On-Sale:

Group Sales customers may call our office and place an order today for tickets that may not go on-sale for months to the public. Seating is based on first-come, first-serve basis (accompanied by payment)

Prime Seating at a Discounted Rate:

By ordering through the Group Sales Department, you will be eligible for a discounted price on tickets for various events at our facility.

No Per Ticket Service Charge:

When ordering tickets through the Group Sales Department, there is no service charge per ticket. There is a $6.00 fee per order but no additional charges no matter how many tickets you purchase per order.

No Penalty for Changing Orders:

As a group leader you may not know exactly how many tickets your group will need. The Group Sales Program will allow you to purchase only the tickets that you need. You can place tickets on hold today for an event that is coming to Berglund Center in the future. The payment is due at least 2 weeks prior to the event (subject to availability). You only pay for the tickets that you need. In other words, if you order 50 tickets and you only need 46, you only pay for 46. It’s that simple! If you discover that you are going to need more tickets than what you originally placed on hold, just give us a call, and based on availability, we will place your tickets as close to the original order as possible.

Promotional Materials:

Promotional materials are available for most shows to assist you with the publicity of the event in your organization. We can provide you with a promotional template for newsletters, along with posters, flyers and/or handouts.

Host Your Own Private Function:

Groups may arrange to rent one of our awesome private areas. Our private areas can hold between 50 to 200+ people and can be fully catered by our exclusive on-site caterer, Encore Catering. 

Fundraising Opportunities:

Organizations can raise money by purchasing tickets at a discounted rate and selling them at face value. Call our Group Sales Department for ideas on how your group can raise money for your organization.

CLICK HERE for more information on Ticket Fundraising.

Contact Us

  1. Amy Dellaverson
    Sponsorship and Group Sales Manager
     Office: 540-853-5382


    710 Williamson Road
    Roanoke, VA 24016